Amazon Giveaways: An Intriguing Experiment

This week the super-smart company Amazon.com gave all of us marketing folks another way to spend money on its online store with Amazon Giveaways, an easy, super-fast way to reward your followers and communities with prizes.

Set up a giveawaySetting Up an Amazon Giveaway

I’m known for being giveaway crazy, so I was quite excited with the new feature, which lets you scroll to the bottom of most of the Amazon-shipped products on the site and push a button at the bottom that says, “Set up a giveaway.”

When you click through, you have a handful of settings to establish, and you’re ready to go.… Get the scoop...

Our Annual Gift to You: The Best of Your Nerdy BFF 2014

Every year (well, we started last year), we look back at our best issues of the NerdWords newsletter and our most popular (and important posts). Then we compile all the essential tools and news and synthesize them for your easy-reading pleasure.… Get the scoop...