Amazon Giveaways: An Intriguing Experiment

This week the super-smart company Amazon.com gave all of us marketing folks another way to spend money on its online store with Amazon Giveaways, an easy, super-fast way to reward your followers and communities with prizes.

Set up a giveawaySetting Up an Amazon Giveaway

I’m known for being giveaway crazy, so I was quite excited with the new feature, which lets you scroll to the bottom of most of the Amazon-shipped products on the site and push a button at the bottom that says, “Set up a giveaway.”

When you click through, you have a handful of settings to establish, and you’re ready to go.… Get the scoop...