Google has a host of fun tools that can help your business. I consider Google Alerts one of the most essential.
With Google Alerts, you can track key words in the web world in news articles, blogs and other citations. I set them up for my last name, my company and key words related to my clients. Every mention is aggregated and delivered via email. This saves me the hassle of doing “ego searches.”
Click here for more information on other reputation managers like Google Alerts.