Community-based businesses that need to understand the demographics of their areas can now rejoice — a powerful mapping tool is now free!
Google Earth Pro used to be $400 a year, but now you can request a free key and use the application to your data-loving heart’s content.
Download the software, then follow the prompts to register and get a free key. This tool will help you understand the demographics of your area and make better decisions about marketing and networking.
Another cool tool in this category is BatchGeo, which lets you upload the addresses in your database to see where your customers are clustered and more.