June 10

Read this even if you don’t like Apple

“Apple Intelligence.”

That’s what Apple is calling its AI integration, functionality, tricks, tools and technology.

Today at Apple’s developers conference, Tim Cook and friends spelled out the future of the company’s AI rollouts.

And I hate to say I told you so… but I told you so. Some were criticizing Apple for lagging behind Google (see their new stuff), Microsoft (and their new stuff) and more, but I was sure that they were just working behind the scenes and waiting for more stable products and a more comprehensive launch.

Before you get all excited about the new stuff, you should know that

  • You have to have the newest devices to use them (like iPhone 15).
  • They will be released in beta this fall.
  • And Most Importantly…
    You will be able to find many of these features on other devices/platforms long before the fall.

What’s Coming for Apple AI

Siri gets ChatGPT

It’s no surprise that Apple is upgrading Siri with AI capabilities, but I had to read it twice when I saw that it’s powered by ChatGPT. ChatGPT has always been Microsoft’s core AI driver, so I thought perhaps Apple would venture elsewhere.

An iPhone screen displays a prompt asking, "Do you want me to use ChatGPT to do that?" with options to "Cancel" or "Use ChatGPT." The background shows various apps, date, and time, highlighting Apple's AI plan in action.

Everything gets ChatGPT

Here’s my prediction: by the end of 2024 at the latest, every single place you can put a cursor online and start typing will have an AI writing helper just a click away.

Apple’s writing tools (again powered with ChatGPT) will be in its word processor (Pages), in mail, in Safari, in Messages and anywhere you may possibly need it, even if you don’t need it.

Custom images and suggestions

This is a smart move I’m seeing more often. Apple is going to embed ChatGPT’s image-creation functionality into the regular writing capabilities. That means you’ll be able to have ChatGPT write something then have it create a matching image.

What’s more, the AI assistant will suggest images (and other stuff) as you create content.

Better notetaking in every way

I’m not sure what I’m most excited about, but the new notetaking tools are on the top of the list.

First, we’re going to be able to record, transcribe and summarize audio, which means your random thoughts are no longer random, and your meetings help you remember what you need to.

Plus it’ll upgrade your own handwriting by cleaning up your handwritten notes and making them look less chicken-scratchy.

And that’s not all! Check out how you’ll be able to use Apple’s new “Image Playground” to turn sketches into images using the context of your content.

Upgrading emojis to Gemojis

You’ve probably seen Memojis, which are Apple’s cartoon versions of people in different pre-set poses. A Genmoji elevates the personalization, letting you type a description to put your image into whatever context you want.

Apple Mail gets smarter

Your inbox is going to love this. Apple’s new email tools promise better triage, smart replies, email summaries and more. I don’t use Apple Mail for my email anymore, but I might be tempted to go back.

There’s more. So much more.

Apple’s announcements just kept coming today, but it’s important to realize that the functionality Apple is adding to its devices is going to be added everywhere. We will soon think of many of these mind-blowing features as common place.

And you can say you heard it here first.


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